New Arrivals

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New Arrivals

JUST IN

SHOP NOW

Wear Culture. Embrace Confidence.

At ASSAM, we blend heritage with modern fashion, crafting statement pieces that reflect African elegance. Every design is a tribute to tradition, reimagined for the bold and stylish.

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Asymmetric Pleated Dress
Asymmetric Pleated Dress Sale price€56,95
Color
"Machinda" Asymmetric Crop Top"Machinda" Asymmetric Crop Top
"Machinda" Asymmetric Crop Top Sale price€40,95
Colour
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"Bioko" Shirt Dress"Bioko" Shirt Dress
"Bioko" Shirt Dress Sale price€55,00
Wrap Skirt in Green Ankara FabricWrap Skirt in Green Ankara Fabric
Wrap Skirt in Green Ankara Fabric Sale price€40,00
Wrap Skirt in Coral Ankara FabricWrap Skirt in Coral Ankara Fabric
Wrap Skirt in Coral Ankara Fabric Sale price€40,00
Bubu in Baby BlueBubu in Baby Blue
Bubu in Baby Blue Sale price€50,00
Linen Bubu in Navy BlueLinen Bubu in Navy Blue
Linen Bubu in Navy Blue Sale price€50,00
"Ekuku" Co-ord Set in Satin"Ekuku" Co-ord Set in Satin
"Ekuku" Co-ord Set in Satin Sale price€64,95
Color

100%

made in Africa

Proudly crafted in Africa using ethical and sustainable production processes, supporting local artisans and communities.

Co-Ords

Dresses

Shirts

Timeless Fashion. Rich Heritage. Modern Elegance.

Elevate Your Look with Statement Accessories

Complete your outfit with our exquisitely crafted handbags—designed to blend functionality with fashion. Whether you're stepping out for a casual day or a special occasion, ASSAM's handbags add the perfect touch of elegance and cultural flair.

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"Absolutely love the quality and style! The fit is perfect, and the fabric feels amazing. Definitely coming back for more!"

Sophia R.

"Fast shipping, great customer service, and the product exceeded my expectations. Highly recommend!"

Daniel M.

"Unique designs and premium materials. I’ve received so many compliments—this brand truly stands out!"

Aisha L.

Motto

We believe in empowering individuals through fashion, combining style with purpose to create meaningful impact.

Transparency

Our commitment to sustainability drives us to use eco-friendly materials, ethical production methods, and responsible sourcing.

Quality

Every piece is designed with meticulous attention to detail, ensuring exceptional quality, comfort, and durability.

Heritage

Rooted in tradition yet embracing modernity, we blend timeless aesthetics with contemporary fashion to inspire confidence.